Our journey through time (1976 - 2023)


Over four decades ago, in 1976, we embarked on a remarkable journey with an ambitious objective: to pioneer Saudi Arabia's first recruiting agency. In the following years, a surge in construction activities provided an opportunity for Remal recruiting agency and Remal Travels Limited, which recruited and mobilized over 12,000 construction and port workers to the Kingdom and neighbouring GCC countries.


As the industry landscape evolved, our focus shifted from construction to the crucial task of maintenance. As such in 1983, we took a step forward by acquiring a German laundry factory as well as two multinational service providers already operating in the kingdom, namely: Initial Saudi Arabia Ltd., (a collaboration with a world-leading UK facilities services organization), and Duraclean Services Ltd., a leading U.S. cleaning services company. This marked the start of further diversification and growth, thus serving many sectors of the Saudi economy.


Over the following years, Initial Saudi Group was formed through a series of additional strategic mergers and acquisitions, where we steadily expanded our service organization and labour force, starting from a modest 250 workers to over 27,000 workers, up to a valuation of one billion riyals by 2023.


Among the subsidiaries under the Initial Saudi Group umbrella were:


  • Initial Saudi Arabia Ltd. Providing Integrated facilities management, MEP and contract cleaning, and Manned Support Services serving over 1,000 clients in 26 locations throughout the Kingdom of Saudi Arabia. Most notably the entire Riyadh International Airport recently.


  • Work-force Saudia JSC. A wholly owned joint stock company capitalized at SAR 100 million, an approved recruitment and outsourcing company by the Ministry of Human Resources and Social Development of Saudi Arabia, providing visa processing, and outsourcing of professional, skilled, and semiskilled staffing solutions.


  • Initial Landscaping Ltd. Provides hardscape and softscape construction and contract maintenance for several Governmental and Private sectors.


  • Duraclean Services Ltd. A U.S. master franchise for Saudi Arabia providing specialized cleaning for residential and commercial properties.


  • Initial Pest Control Co. Ltd. The result of an acquisition of Saudi Arabia’s 60-year-old pioneering pest control company.


  • Al Sawary Security Ltd. Provides manned security guards, crowd control, and premises surveillance solutions for the Kingdom of Saudi Arabia.


Our journey also led us to highly successful collaborations prior to our exit from Initial Saudi Group in 2023:


  • With Mace International Group of the UK, Global experts in shaping the built environment as the leading Facilities Management consultancy in the world. Through a collaborative effort, we facilitated a J.V. under the name of MACE MACRO Saudi Arabia LTD, and were awarded the FM consultancy project at the King Abdullah Economic City.


  • WithDMG Events UK Ltd, we hosted major exhibitions in Saudi Arabia, including the notable Big 5 (the largest building and construction event in the Middle East). For 43 years, Big 5 Global has provided an unparalleled platform for the industry to build new businesses, expand international networks, and learn from leading innovators from around the world driving positive business environments and societal change.


  • With DSL UK Ltd, and in partnership with, we introduced The Worldwide Property Show, Dubai's pioneer real estate exhibition company showcasing the largest developer projects at the 􀆟me.


  • With MediaCom International LLC, provides electronic devices and content to households across the the Middle East and in Saudi Arabia to support their sales effort.


  • With Ittimad Insurance Brokerage Ltd. and Saudi Gulf Real Estate Brokerage Ltd, ( our wholly owned entities ) expanded our horizons further providing brokerage solutions tailored to the needs of various companies and their employees in Saudi Arabia and the UAE.


40 Years of Evolution and Growth: A Legacy of Excellence


Over the span of four decades, our journey has been one of evolution and growth. We've adapted to change and nurtured progress, all while maintaining a steadfast commitment to offering invaluable services and fostering meaningful collaborations. Our legacy alongside its subsidiaries and affiliates, stands as a testament to our successful investments. Across various industries within the Kingdom, we've consistently added value and contributed to their advancement in the development of the region.


In line with this enduring legacy, we have formed xlbull LLC-FZ most recently, a management consultancy and Business Solutions provider based in the UAE. This extension of our expertise is dedicated to seizing new opportunities for businesses interested in expanding in Saudi Arabia and the U.A.E. Our focus remains on empowering enterprises to flourish in the region, utilizing our wealth of business collaboration and support through a vast network of partnerships.